Press
Welcome to our press page! You’ll find some press we’ve received below.
If you’re interested in covering Less Than, send us a message at hello@golessthan.com
Visit Norfolk: Less Than
NORFOLK, Va.— This zero waste + refill shop in Ghent features sustainable alternatives to everyday items that are healthier for you and our planet. Look for eco-friendly products made from natural ingredients that are free from harsh, synthetic chemicals and stem from makers who are environmentally aware. Household items like soap, lotion and deodorant are sold in recycled, recyclable, compostable or biodegradable packaging—or without packaging at all.
Less Than Zero Waste Refill Shop
NEWPORT NEWS, Va.— Less Than is a retail zero waste and refill shop specializing in sustainable alternative products in Hilton Village at 10353 Warwick Boulevard. Open since November 2022, the store helps customers reduce single-use items by focusing on package sustainability.
Its founder, Chris Simmonds, spent his early childhood growing up in St. Thomas on the US Virgin Islands. During this time, he learned the importance of maximizing resources and developed an appreciation for the environment.
Visit Virginia Beach: Less Than
VIRGINIA BEACH, Va.— Doing more for the world with less is not just a catchphrase, it’s the business plan for a new zero-waste refill shop. Less Than stocks naturally-derived products that are sans-package or use recyclable packaging like paper, glass or bamboo. Visit the refill station for dry or liquid goods (e.g. laundry detergent, hand soap, personal care and shower essentials) by the ounce, and shop handmade cotton goods, soy candles and indulgent skincare options from local artisans.
Less Than: Virginia Beach
VIRGINIA BEACH, Va.— Less Than is a zero waste + refill shop in Norfolk, Virginia, with three other locations in Hampton, Virginia Beach, and Richmond. We offer sustainable alternatives to everyday goods that are healthy for you (simple, natural ingredients) and our planet (eco-friendly or package-free packaging).
Less Than: Norfolk
NORFOLK, Va.— Less Than is a zero waste + refill shop in Norfolk, Virginia, with three other locations in Hampton, Virginia Beach, and Richmond. We offer sustainable alternatives to everyday goods that are healthy for you and for our planet.
Hidden Gems: Meet Chris Simmonds of Less Than & Ceremony
RALEIGH, NC.— Hidden Gems: Meet Chris Simmonds of Less Than & Ceremony
Chris Simmonds, owner of Less Than Zero Waste and Refill Shop, shares his story about bringing his zero waste business to life and the challenges he’s faced along the way.
Doing More With Less
RICHMOND, Va. – Growing up on St. Thomas, one of the U.S. Virgin Islands, Chris Simmonds remembers eating food straight from his grandmother’s garden, plucking fresh tea leaves to brew, and endlessly reusing bags and containers. Simmonds moved to Hampton Roads, where he graduated from high school and college, but those experiences during his formative years led him to eventually open Less Than, a zero-waste and refill shop, selling eco-friendly and sustainable items.
Norfolk’s Zero Waste Shop is Changing How Locals Shop Sustainably
NORFOLK, Va.— 027: Norfolk’s Zero Waste Shop is Changing How Locals Shop Sustainably – Chris Simmonds & Less Than
Chris Simmonds, owner of Less Than Zero Waste and Refill Shop, discussed bringing his zero waste business to Norfolk.
Earth Day is Every Day at Local Refill and Zero Waste Shop
RICHMOND, Va. – As the nation has proclaimed Earth Day should be every day, a small business in the Fan District has already been practicing what’s been preached.
Less Than, a zero waste and refill shop, located at 1 N. Lombardy Street has been owned and operated by Chris Simmonds since the beginning of 2020.
Norfolk shop says business is good after opening up during the pandemic
NORFOLK, Va.— Chris Simmonds turned an early lesson into Less Than— a store that’s more than just essential items. “I found that I’ve always done something sustainable— even since a child, growing up in a household where we had to be resourceful.“
Norfolk small business launches during pandemic, banks on sustainability selling
NORFOLK, Va. — Chris Simmonds started his own sustainability shop in early 2020 online. Just a couple months into the pandemic, he decided to open up his own brick-and-mortar store. Less Than holds reusable products like towels and cleaning items as well as organic products like soap, lotions, and toothpaste. Simmonds says it’s always been a passion of his growing up.
Introducing Hampton Road’s first zero waste + refill shop
Less Than (@golessthan on FB and IG) is the Hampton Road’s first zero waste + refill shop located at 803 Shirley Ave. In addition to the storefront Less Than offers local deliveries, curbside pick up and out of state carbon neutral shipping on our online goods at www.golessthan.com
2020 Coastal Virginia Shop Local Guide
What better holiday season than 2020—this wild ride of a year—to eschew those mail-order mainstream gifts or big box store baubles in favor of shopping local for the ones you love? Imagine how much we could do for our local economy and culture if we all decided to make Small Business Saturday (Nov. 28, 2020, for the record) a fulltime commitment between now and Dec. 25? In this article you’ll find just a few ideas for gifts that are made or sold in Coastal Virginia.
Doing More for the World with Less Than Zero Waste and Refill Station
A global pandemic couldn’t stop Chris Simmonds from turning his passion for sustainability into a living by opening not one but three brick and mortar locations in Hampton Roads. Less Than are a small chain of zero waste refill shops offering sustainable alternatives.
Less Than: A Visionary Company
There’s a new business in the downtown Hampton business district that is catching a lot of attention. Less Than. Less Than is a revolutionary company offering sustainable alternatives to everyday products that are healthy for the body and great for the environment. With other locations in Virginia Beach and the Norfolk, VA areas, Less Than continues its success to provide eco-friendly products with the highest quality to its consumers. Here are some other reasons you should check out Less Than.
Less is more at zero-waste and refill shop in three Hampton Roads cities
While some people strive for more, Chris Simmonds’ everyday focus is on less. Simmonds is the owner of Less Than, a zero-waste shop that offers sustainable options for everyday goods with eco-friendly materials and by selling “refills” from bulk containers to reduce packaging. Within a year of opening his first location, Less Than expanded to three stores in three Hampton Roads cities with six employees.
Eco-friendly retailer opening store in former Baja Bean building in the Fan
A retail chain that sells eco-friendly household items and toiletries is expanding into Richmond. Less Than plans to open in the next few weeks at 1 N. Lombardy St. in the Fan. The store will take up a portion of the former Baja Bean Co. space, which previously occupied the basement of the building at the corner of Main and Lombardy streets.
Eco-friendly Less Than and other small businesses revitalize former Baja Bean Co. building in Richmond
RICHMOND, Va. (WRIC) — The former Baja Bean Co. building on the corner of Main Street and Lombardy Street used to be home to tacos and Tecate beers and was a staple of the Richmond bar scene on the weekends.
Zero waste and refill shop in Norfolk helps provide community with sustainable alternatives
NORFOLK — We’ve talked about recycling before, but what else can we do to cut down on our waste and what ends up in the landfill? One shop in Norfolk could help you out with some sustainable alternatives.
Recycle, Repurpose and Reuse
Less Than, Richmond’s first zero waste and refill shop, is located in the lower level of the Stonewall Jackson School at 1 N. Lombardy Street, Suite 106. Their retail goods are sustainably made, packaged and shipped from their Hampton Roads location.
Go Less: Norfolk retailer Less Than brings its zero-waste, eco-friendly products to Richmond
After opening his original Less Than shop in Norfolk in May 2020, Chris Simmonds has expanded into Richmond at 1 N Lombardy St
Less Than Embodies Earth Day Everyday
Rather than tossing out another empty plastic bottle or bag into the trash, try an affordable and sustainable approach in purchasing hygiene and cleaning products.